On that Buhari Media Center, paid “public intellectuals” and assorted jazz

by Ikhide R. Ikheloa

What’s on my mind? The Buhari Media Center, the pejorative now known as the BMC. Apparently, there is a place in Abuja, Nigeria, where young men and women are assembled and for 200-250K a month they are mandated to spin the national narrative in a certain direction – to please and flatter Aso Rock. The discovery of this house of poorly educated (from their tweets and FB posts, they surely need to be in school, not “proffering solutions, lol) imitation Goebbels has created quite the furor. For good reason.

What do I think? I am not exercised by it. I do think the government of the day has every right to have a PR outfit. Indeed Buhari’s abysmal leadership performance has required a really robust professional PR team to help the populace swallow the bitter pill of disappointment that has been Aso Rock to date. The BMC is of course far from professional and effective. But that is another Facebook post. By the way, the irony and the hypocrisy are not lost on me that the government appears to be paying an army of hustlers lots of money to do what Audu Maikori got detained for: manufacturing and/or spreading fake news. Audu apologized. The others got paid.

What I have found objectionable is that those behind the BMC appear to have been paying young writers/bloggers/social media “overlords” and other assorted scumbags to appear to be objective public commentators. That toga has of course given them cover and credibility to spin the narrative and national discourse at least on social media, in the favor of their paymasters. In many instances they have engaged in Goebellsian subterfuge, bullying, blackmailing and trying to run aground people with views hostile to Aso Rock’s agenda. That is wrong. Disgusting actually. All this time, many of us had been engaging paid hacks and we did not know it. They have every right to be employed, we the public have every right to know their names and how much they are paid so that we can discount their utterances accordingly.

In fairness, as obnoxious as they are, the members of the BMC team are tiny shrimp in the grand scheme of things. They are being paid pennies to write half-baked stuff, while “public commentators” who many Nigerians think are independent arbiters of public opinion are bleating all the way to the bank with millions of Naira. One day, the records will be released and Nigerians will gasp at the unmasking of masquerades. Many voices are being paid to do many awful things to dissenting voices. The members of the BMC is bad, but they are altar boys compared to the big guns paid to defend darkness. Many of those concerned Nigerians who write on “international newspapers” are doing what the government has paid them to write. Yup. I happen to know.

Many nations would require these paid lobbyists to register publicly as, well, lobbyists. Once identified, the public clearly knows where they are coming from. When they write op-ed pieces in the New York Times, they are required to issue a disclaimer at the end of the piece – that they are paid lobbyists of clearly identified interests. Not so our Nigerian hustlers. They do not understand the notion of conflict of interest and ethical violations. There is no motivation because they are not held accountable, the laws are not enforceable.

I was once part of an editorial board that had a top ranking aide of a governor as a sitting member. He did not understand why it was a conflict to be making “objective” comments about governmental policies of that which you serve. And virtually everyone on the Board agreed with him. Much of what we do with respect to the Nigerian project is a farce, we have pretend functions and processes and just want to look the part. We are really not that interested in ethical conduct. It doesn’t put enough food on the table.

Let me end on a positive note by thanking all those mostly young advocates who have forced the government’s feet to the fire by using technology, hard data and good old shoe leather hard work. Without them we would be held hostage by a heavily compromised media, a corrupt tribe of intellectuals and a deadly congress of baboons pretending to rule our nation. Young people are taking matters into their hands and making some progress without the help of anyone. I see how they dealt with the budget scandals, Buhari’s health issues, Nasir Ahmad el-Rufai’s attempts to gag dissent, etc and I am filled with pride. A lot more needs to be done, and things will get better. We have no choice. There may be hope after all.

Good night.